I Used AI to Sell Everything I Don't Need
Jake Read
Founder, Read Laboratories
I had a problem most people have: too much stuff and not enough money.
A closet full of clothes I never wear. An old iPad collecting dust. A standing desk I replaced. Random kitchen gadgets from that phase where I thought I'd become a home chef. You know the drill.
I'd been meaning to sell all of it for months. But the actual process of selling things online is miserable. You have to figure out what something is worth, take decent photos, write a listing that doesn't sound weird, pick the right platform, and then deal with lowballers. It's a part-time job nobody wants.
So I decided to throw AI at the entire process. Every step.
Here's what happened.
Step 1: The Photo Inventory
I walked around my apartment with my phone and took photos of everything I wanted to get rid of. Didn't organize anything. Didn't clean anything up. Just point, shoot, move on.
27 items in about 15 minutes.
Then I opened ChatGPT (the phone app, with the camera feature) and started feeding it photos one by one. For each item, I asked the same thing:
"What is this, what's it worth used, and where should I sell it?"
The results were surprisingly good. It identified my Aeron chair correctly, knew the model year range, and suggested $450-600 on Facebook Marketplace. It recognized a Le Creuset Dutch oven and told me eBay would get me more than Marketplace for that kind of thing. It even caught that my "vintage" lamp was actually a reproduction and priced it accordingly.
A few items it couldn't identify precisely from photos alone. For those, I used Google Lens to find the exact product, then fed that info back to ChatGPT for pricing.
Total time for pricing research on 27 items: about 40 minutes. Doing this manually would have taken me an entire afternoon of searching eBay sold listings.
Step 2: Writing Listings That Don't Suck
This is where AI really saved me. Writing marketplace listings is an art form I do not possess. My natural instinct is to write something like "desk, good condition, $200" and wonder why nobody messages me.
I gave ChatGPT each photo plus the pricing info and asked it to write a Facebook Marketplace listing. I told it to keep the tone casual and honest, mention any flaws, and include the dimensions.
It wrote listings that were actually good. Not salesy, not weird. Just clear descriptions that hit the details buyers care about. For the Aeron chair, it mentioned the tilt limiter, the lumbar support model, and that the mesh had no tears. Stuff I wouldn't have thought to include.
I made one tweak to its approach: I told it to always put the reason for selling in the listing. "Upgrading to a new setup" or "Moving, need gone this week." People are suspicious of great deals, and a reason removes that friction.
Pro tip: if you're selling on eBay, ask ChatGPT to write the listing in eBay's style with item specifics broken out. Different platforms have different norms and AI handles that well.
Step 3: Photos That Actually Sell
Here's something I learned the hard way. AI can help with your photos too, but not in the way you'd think.
I asked ChatGPT how to photograph each type of item for maximum sales. It gave me specific advice. For furniture: shoot from a 45-degree angle with a clean background, include a photo of any labels or brand markings, and take one "lifestyle" shot showing it in use. For electronics: show it powered on, include photos of all ports and accessories, and photograph the serial number.
I also used the iPhone's built-in photo features to clean up backgrounds where my apartment looked messy. Nothing deceptive. Just removing the pile of laundry from the background of my desk photo.
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This was my favorite part. I told ChatGPT: "People are going to lowball me on Marketplace. Give me responses for common scenarios."
It gave me scripts for:
The 50% lowball: "I appreciate the offer! I'm firm at [price] since these go for [higher price] regularly. Happy to hold it for you if you'd like to think about it."
The "is this still available" ghost: A follow-up message to send after 24 hours if they don't respond.
The "can you deliver" ask: A polite redirect to meet halfway or suggesting a public meetup spot.
I saved these in my Notes app and just copy-pasted them all week. It removed the emotional part of negotiating, which is the part that makes selling stuff so draining.
The Results
Over one week, I sold 19 of 27 items for a total of $840.
The remaining 8 items were things that needed a longer selling window (eBay auctions) or were honestly not worth enough to bother with. Those went to Goodwill.
The breakdown:
- Aeron chair: $480
- Standing desk: $120
- iPad (older model): $85
- Kitchen stuff (bundled): $45
- Clothes (bundled lots): $60
- Everything else: $50 in small sales
The entire process, from first photo to last sale, took maybe 5 hours of actual work spread across the week. Without AI, the research and listing writing alone would have taken 5 hours.
What AI Was Bad At
It wasn't perfect. A few honest limitations:
It overpriced some generic items. A basic IKEA bookshelf it suggested at $40, but realistically those sell for $15-20 in my area. Local market conditions matter and AI doesn't always know your specific city's Marketplace vibe.
It wrote some listings that were too polished. Marketplace buyers get suspicious of listings that read like ad copy. I had to dial back the language on a few to sound more like a normal person.
And it obviously can't handle the actual meetup logistics or read whether a buyer seems sketchy. That's still on you.
Try It This Weekend
If you've been putting off selling stuff, here's your weekend project:
- Walk around and photograph everything you want gone
- Feed each photo to ChatGPT and ask for identification, pricing, and platform recommendation
- Ask it to write listings for each item
- Post everything in one batch
- Save the negotiation scripts for when messages start coming in
You probably have $500+ sitting around your house in stuff you don't use. The barrier was never the selling. It was the annoying prep work. AI just deleted that barrier.
If you want help setting this up or have questions about using AI for stuff like this, reach out at jake@readlaboratories.com or check out our free resources.
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