AI for Creatives: Your New Favorite Collaborator
Jake Read
Founder, Read Laboratories
AI for Creatives: Your New Favorite Collaborator
There's a weird thing happening in creative communities right now. Half the people think AI is the death of art. The other half are quietly using it to make the best work of their lives.
I hang out in both camps. I build AI tools for a living, and I also make things. Music, writing, random visual stuff when I'm bored at 2am. So I've watched this debate from both sides, and I think most people are missing the point entirely.
AI doesn't replace creativity. It replaces the boring parts that were never creative to begin with.
The Part Nobody Talks About
Here's what making things actually looks like: you have an idea, then you spend 80% of your time on logistics, setup, technical problems, and administrative nonsense. The remaining 20% is the actual creative work.
A musician spends hours mixing levels before they get to experiment with sounds. A writer stares at a blank page for 45 minutes before the words start flowing. A designer tweaks kerning for an hour when the real design decision took 10 seconds.
That 80% is where AI shines. Not the creative decisions. The grunt work surrounding them.
How I Actually Use It (With Examples)
Let me get specific because vague advice is useless.
Writing and Copywriting
I don't use AI to write for me. I use it to get past the blank page.
Open ChatGPT or Claude. Say: "I'm writing an essay about [topic]. Here are my rough thoughts: [brain dump]. Help me find the structure."
That's it. You get an outline. You throw away half of it. You rearrange the rest. But now you're editing instead of staring at nothing, and editing is 10x easier than creating from scratch.
For copywriting specifically, AI is absurdly good at generating variations. Write your headline, then ask for 20 alternatives. You'll hate 15 of them, but 2 or 3 will be better than what you started with. That's the game.
Visual Art and Design
Midjourney, DALL-E, and the newer image models aren't replacements for illustration. They're mood boards on steroids.
When I need visual direction for a project, I generate 50 images in 10 minutes. Not to use them directly. To figure out what I actually want. "Oh, I like that color palette but hate the composition." "That texture is interesting but the style is wrong."
It's like having a conversation with your own taste.
For actual design work, AI tools like Figma's AI features or Adobe Firefly handle the tedious stuff: removing backgrounds, generating fill patterns, suggesting color harmonics. The design decisions are still yours.
Music Production
This is where it gets really interesting. Tools like Udio and Suno can generate full tracks, and yeah, most of them sound generic. But that's not how you use them.
Use AI to generate drum patterns when you're stuck. Feed it a chord progression and ask for melody ideas. Use it to create placeholder tracks for film scoring while you work on the real composition.
I know producers who use AI to generate 50 beat ideas in an hour, pick the one weird rhythm that surprises them, then build something completely original on top of it. The AI didn't make the music. It gave them a starting point they never would have found on their own.
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Background removal used to take 20 minutes in Photoshop. Now it takes 2 seconds. Color grading suggestions, noise reduction, upscaling old footage. All the technical post-production stuff that used to eat your whole weekend.
The creative eye, the composition, the moment you choose to capture: that's still entirely you. AI just handles the cleanup.
The "But It's Not Real Art" Thing
I hear this constantly. Let me push back.
When Photoshop came out, traditional artists said digital art wasn't real art. When drum machines appeared, musicians said electronic music wasn't real music. When cameras were invented, painters said photography wasn't real art.
Every single time, the new tool expanded what was possible. It didn't kill the old thing. Oil painting still exists. Live drumming still exists. The tools just gave more people more ways to express ideas.
AI is the same story, just moving faster.
The question isn't whether AI-assisted work is "real" art. The question is whether the final piece makes someone feel something. If it does, who cares how it was made?
Where AI Falls Apart for Creatives
I'm not going to pretend it's all upside. AI has real limitations that matter a lot for creative work.
It's generic by default. AI models are trained on averages. They produce average-looking, average-sounding output unless you push them really hard. The whole point of creative work is to NOT be average. So you have to treat AI output as raw material, never as finished work.
It can't hold a vision. You know that thing where you're deep in a project and every decision serves a larger vision that only exists in your head? AI can't do that. It doesn't understand your project's soul. You have to be the one holding the thread.
Copyright is still messy. As of early 2026, the legal landscape around AI-generated content is still being figured out. If you're making commercial work, be smart about what you generate vs. what you create from scratch.
The Practical Playbook
If you're a creative person who wants to start using AI without feeling weird about it:
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Start with the boring stuff. Use AI for admin, emails to clients, invoice descriptions, social media captions. Get comfortable with it before bringing it into your creative process.
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Use it for brainstorming, not execution. Generate ideas, references, variations. Then make the actual thing yourself.
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Build a prompt library. When you find prompts that generate useful results for your specific workflow, save them. Your prompt library becomes a creative tool in itself.
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Set your own boundaries. Maybe you use AI for sketching but not final work. Maybe you use it for mixing but not composition. There's no right answer. Just be intentional about where you draw the line.
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Talk about it honestly. The creatives who try to hide their AI use are the ones who get backlash. The ones who say "I used AI for X part of this process" get respect for their transparency.
The Real Divide
In five years, the creative world won't be split between "AI artists" and "real artists." It'll be split between people who figured out how to use every tool available to them and people who refused to.
That's always been true. The best creatives have always been the ones who obsessively learn new tools, new techniques, new ways of working. AI is just the latest one.
You don't have to love it. You don't have to use it for everything. But ignoring it entirely is like a photographer refusing to learn Lightroom because "real photographers only shoot film."
You can shoot film AND use Lightroom. You can make art AND use AI.
The work is still yours.
Got questions about using AI in your creative workflow? Drop me a line at jake@readlaboratories.com. I nerd out about this stuff constantly.
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