Stop Losing 20% of Direct Bookings to OTA Commissions
Automate your front desk workflows and guest communications. We integrate with Opera, Mews, and Cloudbeds to handle 24/7 inquiries and concierge requests instantly.
Hotels and resorts face a constant battle against staffing shortages and rising OTA commissions. When a potential guest calls and gets a busy signal or waits 10 minutes for a live chat response, they head straight to Expedia or Booking.com, costing you 15-25% in commissions on a $250/night room. Beyond bookings, front desk teams are often bogged down by repetitive questions—'What time is checkout?' or 'Is the pool open?'—preventing them from providing high-touch service to guests physically standing in the lobby.
Read Laboratories streamlines these operations by connecting your PMS (like Opera or StayNTouch) with automated communication layers. We help you capture group booking leads, automate pre-arrival upsells, and ensure guest requests are routed to housekeeping or maintenance without a single manual radio call. This isn't just about efficiency; it's about reclaiming your profit margins from third-party platforms.
Problems We Solve
24/7 Guest Inquiry Fatigue
Automate responses to common questions about amenities, check-in times, and parking, ensuring guests get answers instantly even at 3 AM.
High OTA Commission Leakage
Capture direct bookings by providing instant, AI-driven quotes and reservation links, bypassing third-party sites that charge up to 25%.
Manual Group Booking Intake
Standardize the coordination of wedding blocks and corporate retreats with automated intake forms that sync directly with your sales CRM.
Fragmented Guest Requests
Stop relying on sticky notes; automate the routing of guest requests (extra towels, late checkout) directly into your PMS or service tracking software.
Delayed Pre-Arrival Communication
Send automated, personalized pre-stay emails and SMS to collect arrival times and offer room upgrades, increasing TRevPAR before the guest arrives.
What You Get
PMS Integration
Deep API integration with Opera, Mews, Cloudbeds, and Guesty to sync guest data and availability in real-time.
Automated Concierge
AI-powered recommendations for local dining and attractions, delivered via SMS or WhatsApp to enhance the guest experience.
PCI-Compliant Payment Routing
Secure automation of deposit collections and final billing sequences following strict PCI DSS standards.
Loyalty Program Sync
Automatically identify and tag returning guests to trigger personalized welcome sequences and loyalty point updates.
Multi-Channel Response
Manage inquiries from Google Maps, Facebook, and your website in a single automated dashboard.
What It Costs
Setup
$2,000 - $5,000
Monthly
$300 - $600
ROI Example
By converting just two $250/night bookings per month from OTAs to direct via automation, you recover $125 in commissions, covering nearly half the monthly cost.
Frequently Asked Questions
Does this work with my existing PMS like Opera or Mews?
Yes. We specialize in building middleware automations that pull and push data directly into major Property Management Systems via API or secure webhooks.
How do you handle ADA compliance for automated guest chats?
All our automated interfaces are built with accessibility-first frameworks, ensuring screen reader compatibility and high-contrast modes to meet ADA requirements.
Can the automation handle complex group booking inquiries?
We automate the initial intake and qualification process. Once a lead meets your criteria, the system automatically notifies your sales manager with a prepared summary.
Is guest data secure and PCI compliant?
Absolutely. We never store credit card data on our servers; we use secure tokens and direct integrations with payment gateways like Stripe or your PMS's native vault.
What happens if the AI can't answer a guest's specific question?
The system is programmed with a human-in-the-loop trigger. It will immediately alert your front desk team and provide a transcript of the conversation for a seamless handoff.
How long does the typical implementation take?
Most hotel workflow automations are fully deployed and tested within 3 to 5 weeks, depending on the complexity of your PMS integration.
Reclaim Your Direct Booking Revenue
Book a free 15-minute consultation to see how we can automate your front desk operations.
Serving Hotels & Resorts businesses nationwide. Based in Westlake Village, CA.