Convert Counter Calls into Online Orders with AI-Driven Parts Portals
Stop losing 3+ hours a day to 'Is it in stock?' calls. We build high-performance websites that sync with your inventory and automate commercial account ordering.
The modern auto parts store is often throttled by the 'counter bottleneck.' With staff handling upwards of 100 lookup calls per day, high-margin commercial accounts and walk-in customers often face long wait times. Managing complex interchange data (ACES/PIES) and real-time availability across systems like WHI Solutions or WorldPac requires more than a basic template; it requires a deeply integrated digital storefront.
Read Laboratories builds websites that act as a digital counter-person. By integrating directly with PartsTech or Epicor, your site can provide instant price quotes and availability checks for DIYers and professional shops alike. This shift not only improves customer satisfaction but also ensures your staff focuses on high-value sales and complex technical consultations rather than repetitive SKU inquiries.
Problems We Solve
Counter Call Overload
Automate the 100+ daily inquiries for parts availability and pricing, freeing up your counter staff for 3+ hours of high-value tasks.
Friction in Commercial Ordering
Provide professional shops with a dedicated B2B portal to place orders, view past invoices, and track delivery drivers without picking up the phone.
Core Return Leakage
Implement automated tracking and notification systems to ensure cores are returned and credits are issued, maintaining EPA compliance and protecting margins.
Inaccurate Interchange Data
Leverage AI and API integrations to ensure customers find the exact fitment for their VIN, reducing return rates and shipping costs.
What You Get
PartsTech & Epicor Integration
Real-time inventory syncing that pulls live data from your existing POS and catalog systems for accurate stock levels.
AI Parts Finder Bot
A 24/7 intelligent assistant that helps customers identify the right part using natural language or VIN scanning.
B2B Commercial Dashboard
Customized pricing tiers and credit management for your professional repair shop accounts and fleet managers.
Core Management System
Digital tracking for core returns with automated SMS reminders to customers, ensuring compliance with environmental regulations.
Mobile-First Parts Catalog
Optimized for mechanics under the hood who need to order parts quickly from a tablet or smartphone on the shop floor.
What It Costs
Setup
$3,000 - $8,000
Monthly
$100 - $300
ROI Example
By automating just 40% of availability calls, a store saves 15 labor hours weekly. At $25/hr, this generates $1,500/mo in recovered labor capacity alone.
Frequently Asked Questions
Can you integrate with our existing WHI Solutions or PartsLogic system?
Yes. We specialize in connecting your website's front-end to industry-standard back-ends like WHI, PartsTech, and Epicor to ensure real-time inventory and pricing accuracy.
How do you handle core charges and returns on the website?
Our builds include logic to split core charges from the part price during checkout. We also set up automated workflows to remind customers to return cores within the required window.
Will this help with our commercial shop accounts?
Absolutely. We can build secure login areas where shops see their specific discounted pricing and can quickly re-order common items like filters, oil, and brake pads.
Do you handle fitment data (ACES/PIES)?
Yes, we utilize standard industry APIs to ensure your catalog follows the latest fitment standards, minimizing the risk of customers ordering the wrong part for their vehicle.
Can we manage local delivery tracking through the site?
We can integrate delivery coordination tools that allow you to assign orders to drivers and give customers a realistic ETA on their 'hot shot' deliveries.
How long does a typical build take for an auto parts store?
Depending on the complexity of your inventory and the number of integrations, a standard build typically takes 4 to 8 weeks from kickoff to launch.
Stop Answering 'Is it in Stock?' Calls Today
Contact Jake at Read Laboratories for a free consultation and a demo of our parts store automation features.
Serving Auto Parts Stores businesses nationwide. Based in Westlake Village, CA.