Calculate Your AI ROI: Hotels & Resorts
Hotels lose up to 20% of direct booking revenue to missed calls and friction, often defaulting guests to high-commission OTAs like Expedia or Booking.com. Our AI-driven reservation and concierge systems capture these leads 24/7, reducing labor costs and increasing direct revenue. Use this calculator to see the impact of automating guest inquiries, group booking intakes, and routine concierge requests.
Your Business Numbers
The total room inventory of your property.
The average price paid for a room per night.
Total phone calls or chats regarding new bookings or modifications.
Industry average is 20%. These are guests who hang up and often book via OTAs instead.
Percentage paid to Booking.com, Expedia, etc.
Hours spent answering 'What is the Wi-Fi password?', 'Is parking free?', or 'Late checkout?'
Average fully-loaded hourly cost (wages + benefits) for front desk or concierge staff.
Your Estimated ROI
Recovered Direct Revenue
$8,100
OTA Commission Savings
$3,240
Monthly Labor Savings
$2,640
Total Monthly ROI Impact
$13,980
Ready to see these savings in real life?
Free consultation. We'll walk through your specific numbers.
Book a Call →How We Calculate This
Calculations are based on capturing 75% of missed inquiries via AI Voice/Chat, converting 15% of those into direct bookings (average 1.5 night stay). OTA savings assume shifting 10% of current call volume from third-party platforms to direct booking via AI assistance. Labor savings assume 75% automation of routine guest inquiries using LLM-based RAG systems integrated with PMS data like Opera or Cloudbeds.
FAQ
Can the AI integrate with our Property Management System (PMS)?
Yes. Read Laboratories specializes in integrating AI agents with industry-standard PMS platforms like Oracle Opera, Cloudbeds, and Mews to handle real-time availability and guest profile updates.
How does AI reduce OTA dependency?
When guests call or message with intent, any friction (like a long hold time) leads them back to Expedia or Booking.com. Our AI agents answer instantly, provide direct-booking-only perks, and complete the reservation immediately, saving you the 15-25% commission fee.
Does this replace my front desk staff?
No. It augments them. By automating the 75% of inquiries that are repetitive (Wi-Fi, check-in times, breakfast hours), your staff can focus on high-value guest experiences and complex problem-solving.
How does the AI handle group booking inquiries?
The AI acts as a 24/7 intake specialist, gathering group size, dates, and event requirements, then populating your CRM or Sales & Catering software for your sales team to close immediately.
Is the AI capable of handling multilingual guests?
Absolutely. Our systems support over 50 languages natively, allowing international guests to receive concierge support and make bookings in their preferred language without needing a multilingual staff member on every shift.
Serving Hotels & Resorts businesses nationwide. Based in Westlake Village, CA.