Website Build Implementation for Fence Companies
Total Implementation Time
4-6 weeks
Implementation Phases
Asset Collection & Lead Flow Audit
We audit your current lead flow and gather assets like project photos, service area zip codes, and material pricing sheets (Wood, Vinyl, Chain Link, Aluminum).
Tasks
- -Export high-resolution project photos from CompanyCam or Jobber
- -Define service area boundaries and setback requirement documentation
- -Inventory current gate repair and emergency service response protocols
- -Gather HOA/Permit documentation templates for download center
Who is Involved
- Read Laboratories team
- Fence company owner
- Office manager
Deliverables
- Asset inventory report
- Lead conversion map
- Project site map
We prioritize gathering 'before and after' photos of specific fence types (e.g., Board-on-Board vs. Shadowbox) to reduce estimator explanation time.
Design & Interactive Estimator Setup
We build the UI/UX with a focus on high-conversion landing pages and interactive tools that help homeowners pre-qualify their fencing needs.
Tasks
- -Design interactive 'Fence Visualizer' or estimate request landing pages
- -Create dedicated pages for HOA/Permit assistance to build trust
- -Develop 'Gate Repair' urgent request workflows for 24/7 dispatching
- -Configure dynamic service area maps using Google Maps API
Who is Involved
- Read Laboratories designers
- Lead estimator
Deliverables
- High-fidelity website mockups
- Interactive estimate form prototype
Design includes clear call-to-actions for 'Call Before You Dig' (811) compliance to educate customers early in the sales process.
Development & Software Integration
The core build phase where we connect your website to your field service management software and automate data flow.
Tasks
- -API integration with Jobber or Housecall Pro for real-time booking
- -Connect CompanyCam for automated project gallery updates
- -Set up QuickBooks sync for deposit payments and invoicing
- -Implement AI chatbot for 24/7 lead qualification and common FAQ handling
Who is Involved
- Read Laboratories developers
- Software admin (Client side)
Deliverables
- Staging site URL
- Integration test report
- Automated lead routing logic
We ensure that estimate requests automatically populate into Jobber with the specific fence footage and material type selected by the user.
Content & SEO Optimization
We optimize the site for local search terms like 'fence installation near me' and ensure all technical SEO is configured for your specific market.
Tasks
- -Write SEO-optimized copy for specific materials (Cedar, PVC, Ornamental Iron)
- -Optimize images for fast loading on mobile (critical for installers in the field)
- -Configure Google Business Profile sync and local schema markup
- -Set up automated weather delay notification system for active projects
Who is Involved
- Read Laboratories SEO team
- Content strategist
Deliverables
- SEO keyword strategy
- Published service pages
- Mobile performance audit
Content focuses on solving regional pain points, such as soil types affecting post-depth or local wind load requirements.
Testing & Staff Training
Final quality assurance and training your team on how to manage the new leads and update site content.
Tasks
- -Conduct cross-device testing (iOS/Android/Desktop)
- -Train office staff on managing the AI chatbot dashboard
- -Execute 'Go-Live' checklist and DNS propagation
- -Set up automated review request sequence post-installation
Who is Involved
- Read Laboratories team
- Entire office staff
- Sales team
Deliverables
- Staff training recordings
- Website handbook
- Live production website
We specifically train the sales team on how to use the website's digital portfolio during on-site estimates to increase close rates.
Tool Integrations
Jobber
4-6 hoursSyncs online estimate requests directly into your Jobber dashboard as new leads or scheduled assessments.
CompanyCam
2 hoursAutomates the 'Our Work' gallery by pulling live project photos directly from the field to your website.
Housecall Pro
5 hoursEnables online booking for gate repairs and minor service calls with real-time technician availability.
QuickBooks Online
3 hoursEnsures that leads who pay deposits via the website are automatically synced for accounting and tax compliance.
Twilio
2 hoursPowers the automated SMS notifications for weather delays and installation reminders.
Common Blockers and Solutions
Blocker
Missing Project Photography
Solution
We can provide professional drone photography services or pull from your existing CompanyCam archives to ensure visual quality.
Blocker
Material Price Volatility
Solution
We implement a dynamic pricing disclaimer or a backend sheet that allows you to update linear foot costs across the site in one click.
Blocker
HOA/Permit Complexity
Solution
We create a dedicated resource section where we pre-load local municipality PDF links and common HOA requirements for your top 10 neighborhoods.
Blocker
Domain Access Issues
Solution
We handle the DNS migration or coordinate with your previous provider to ensure zero downtime during the transition.
Blocker
Unclear Service Areas
Solution
We use a zip-code validator on the estimate form to prevent out-of-area leads from wasting your estimators' time.
DIY vs. Read Laboratories
| Category | DIY | Read Laboratories |
|---|---|---|
| Lead Qualification | Generic contact form; 50% are out of area or low budget. | AI-powered filtering based on material, footage, and zip code. |
| Visual Portfolio | Static images that are rarely updated. | Live CompanyCam sync showing real-time project progress. |
| Scheduling | Manual back-and-forth phone calls and emails. | Direct Jobber/Housecall Pro integration for instant booking. |
| SEO Strategy | Basic keywords like 'fencing' that don't convert. | Hyper-local SEO targeting specific neighborhoods and fence types. |
| Mobile Experience | Hard to navigate on a phone at a job site. | Mobile-first design optimized for field estimators and installers. |
| Compliance | No mention of 811 or local setbacks. | Integrated utility locate and permit requirement education. |
| Support | You're on your own when the site breaks. | Ongoing management, security updates, and performance tuning. |
FAQ
How do you handle material pricing changes on the website?
We build a custom 'Price Controller' in the backend. Instead of editing every page, you update the price per foot for wood, vinyl, or chain link in one dashboard, and it updates all estimate calculators across the site instantly.
Will this website help with my HOA and permit coordination?
Yes. We include a 'Permit & HOA Resource Center' that provides customers with the necessary forms and setback information for their specific city, reducing the administrative burden on your office manager.
Can the website differentiate between a full install and a small gate repair?
Absolutely. We build logic-based forms that route 'Gate Repair' requests to your service department for quick dispatch, while 'New Installation' requests go to your sales estimators.
How does the Jobber integration work exactly?
When a customer fills out the estimate request, their contact info, fence type, and photos are pushed into Jobber as a 'Lead'. If you choose, we can even allow them to book an available time slot for an on-site estimate directly.
Do you help with local SEO for my specific city?
Yes, our build includes local schema markup and Google Business Profile optimization to ensure you rank for 'fence contractor near me' and specific neighborhood searches.
What happens if we have a weather delay?
We can implement a 'Weather Alert' banner or an automated SMS trigger that you can activate with one click to notify all scheduled customers of a delay, saving your office dozens of phone calls.
Serving Fence Companies businesses nationwide. Based in Westlake Village, CA.