Streamlining Furniture Sales and Logistics with Read Laboratories AI
Business Type
High-End Furniture Retailer
Location
Thousand Oaks, CA
Size
3 Showrooms, 28 Employees
Challenge
High-value sales staff distracted by repetitive delivery and inventory inquiries.
The Challenge
The retailer was struggling with a high volume of inbound calls—specifically regarding delivery windows and custom order lead times. With an average ticket price of $3,800, every minute a sales consultant spent on the phone tracking a truck was a minute they weren't closing a deal on the showroom floor.
Furthermore, the disconnect between their Shopify storefront and their legacy STORIS ERP meant that customers were frequently calling to verify if items shown as 'in-stock' were actually available for immediate delivery. During peak weekend hours, up to 35% of calls were going to voicemail, resulting in lost design consultation opportunities and frustrated customers waiting on custom upholstery updates.
The Solution
Services Used
- • AI Voice Receptionist with STORIS Integration
- • Automated SMS Delivery Tracking
- • AI-Powered Design Consultation Booking
Timeline
5 Weeks
Integrations
- • STORIS ERP
- • Shopify Plus
- • Calendly
- • GoHighLevel
The Results
32 hours/week
Time Saved
$4,200/month
Cost Saved
22% increase in closed sales
Revenue Impact
74%
Reduction in Delivery Inbound Calls
91%
Design Consultation Show-Up Rate
"Read Laboratories didn't just give us a chatbot; they built a bridge between our STORIS data and our customers. My sales team is back on the floor where they belong, and our weekend 'missed call' problem has completely disappeared."
— General Manager, Luxury Home Interiors
Implementation Timeline
In week one, we mapped the STORIS API endpoints to identify real-time delivery statuses. By week three, we deployed an AI voice agent capable of verifying customer identities and providing specific delivery windows. In the final two weeks, we integrated a booking flow for design consultations that synced directly with the sales team's Google Calendars.
FAQ
Can your AI accurately track custom furniture lead times?
Yes. By integrating directly with your ERP (like STORIS or PROFITsystems), the AI can pull specific 'Expected Arrival' dates for custom POs and communicate them via voice or SMS based on the customer's preference.
How does the AI handle complex design consultation requests?
The AI qualifies the lead by asking about the scope of the project (e.g., single room vs. whole home) and budget before offering available time slots on your designers' calendars.
Does this replace our showroom coordinators?
No. It augments them by handling the 70% of calls that are transactional (delivery status, store hours, stock checks), allowing your staff to focus on high-touch customer service and complex sales.
Can the AI push data back into our CRM?
Absolutely. We ensure that every interaction, from a delivery inquiry to a booked appointment, is logged in your CRM or ERP so your sales team has full context when the customer walks into the showroom.
What happens if the AI can't answer a specific question?
If the AI encounters a complex inquiry, it performs a 'warm transfer' to your showroom floor or creates a high-priority callback ticket in your system with a transcript of the conversation.
Want results like these?
Free consultation. We'll look at your specific situation and tell you exactly what's possible.
Book a Call →Serving Furniture Stores businesses nationwide. Based in Westlake Village, CA.